THE ALS ICE
BUCKET CHALLENGE
The ALS Ice bucket challenge is a
campaign for collecting money for the amyotrophic lateral sclerosis,
the challenge encourages nominated participants to be filmed having a bucket of
ice water thown on their heads and then nominating others to do the same and if
they don't they would have to donate money to an ALS Association.
I think this is a great idea, it
was done by a lot of famous people so it has become very popular, but now it
has lost its essence, because people have changed the challenge and now,
instead of "If you don't do it you have to donate money" they ask for
a free dinner or a free breakfast if the nominated doesn't do it.
A thing about it that we don't
know is if all the people who have done the challenge have also donated to an
association, if not, his solidarity would be kind of fake.
What could happen now is that
associations which help people with strange illnesses might try to start
similar campaigns on social networks but probably not with the same success
this one has had.
This social phenomenon wouldn't
have been possible without social networks and famous people, so I think that the
ones who are influent and rich people could take advantage on their status and
publicize solidarity campaigns more often.
I think there's one thing people
haven't done well, this is that, for example, Spanish people who have donated
have donated to the American ALS Association, not to the Spanish one, and I
think this makes no sense.
All in all, I've loved this ALS
Ice Bucket Challenge campaign, and I think it's an amazing way to collect
money, but while this challenge has become more and more popular it has become,
at the same time, less solidary.
Ignasi Martínez
1st Batx A
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