My
favorite advert is one of many that has made Nike. The headline is "Take
it to the next level" and it was recorded six years ago.
The
advert is that you simulate that you are a football player. A game starts and
you shoot a freekick you score goal and give victory to your team. Wenger, the
manager of Arsenal Team sees you in the match and transfers you to his team. You
start with your new team playing matches, training and experience as a
professional player.
During the advertisement, you play against famous players
like Ibrahimovic, Rooney or Tevez, among others. After improving playing, the
selection calls for you to play, the selection of the Netherlands to specify . In
the game with the selection you shoot one freekick like the first in the advert
but with the whole environment changed to another level, “to the next level”.
It’s
my favorite advert because I'm a very big fan of football. And being a
professional football player would be a dream. This ads just gets you in the shoes of a player for three minutes and does everything a
player does in real life. You play against very good players and some of them
are my idols. Apart from all this, Nike is a sports brand and in the same
announciement showed his boots, his balls, his sponsored teams kits.... So I
think the message and the marketing was achieved.
Dani Caparrós Cuní
1 BATX A
No comments:
Post a Comment